Everyone knows the importance of SEO for their website. While there are many great traffic analysis tools (Google Analytics, Quantcast…) there are not very many tools for website SEO analysis. The individual search providers have some basic tools to help with this (Google Webmaster Tools) but they aren’t really that useful. A new tool WooRank is looking to fill this gap. It’s a free tool that allows you to plug in a url and generate a detailed SEO analysis report. From looking at the report it generated for this site I can tell it does a decent job of analysis. It covers all the basic items (meta tags, header tags, content %…) and had some others I wasn’t familiar with. These types of tools have an inherent challenge in that SEO is more of an art than a science given we do not know that exact algorithms for the search engines. I don’t see this replacing good human analysis, but it’s a great place to start when analyzing a websites SEO.

From a company perspective I think this is a good usage of the freemium model. Show your customers some initial value and then up sell them to the premium features.